Al Soudah Development Project … Saudi project for investment in the terrain
The Soudah Development Project is the first Saudi project to invest in the terrain,
which was announced by His Highness, Crown Prince Mohammed bin Salman,
to develop the Asir region, under the auspices of the Saudi Public Investment Fund.
The project seeks to invest in the nature of the region and its advantages,
represented by its high heights, diverse atmospheres and picturesque nature,
as it includes the highest peak in the Kingdom with a height of more than 3000 meters above sea level, and a number of sites rich in heritage and culture.
The project gives visitors the opportunity to explore the region’s authentic culture and its historical depth,
enabling them to live multiple experiences of adventure and sports, in addition to peace and relaxation.
Al Souda district has a unique heritage and charming nature
Al Soudah is home to the highest peak in the Kingdom of Saudi Arabia,
with an altitude of more than 3000 meters above sea level, and is characterized by a refreshing, cool climate throughout the year.
Its topography ranges from tall mountains, flat plains and deep valleys,
giving visitors the opportunity to explore wildlife and enjoy the magic of nature and wonderful views from the peaks embracing the rainy clouds.
The destination is witnessing a boom in domestic tourism in the summer,
and the project aims to protect the natural resources of the region,
as well as celebrate its unique cultural heritage and create an attractive mountain tourist destination at the local and global levels.
This gigantic project reflects the interest and vision of the Crown Prince to revitalize the region in tourism and development,
to be a global mountain tourist destination, competing with similar destinations,
and constituting a qualitative leap for the Kingdom and the region in general.
The project seeks to provide various residential and entertainment options,
by developing 2,700 hotel rooms and 1,300 residential units,
in addition to developing the commercial and entertainment sectors with more than 30 specific projects.
It also aims to raise the quality of services provided in the project area by investing in infrastructure development in more than 20 projects with a value exceeding 3 billion riyals,
with the aim of attracting two million local and international visitors annually by 2030.
Al Souda Development Company
Based on the investment strategy pursued by the Public Investment Fund in achieving the goals of the Kingdom’s Vision 2030,
through the development of the tourism and entertainment sectors,
the idea of launching the Soudah Company with expected investments exceeding 11 billion riyals.
The company, which is wholly owned by the Public Investment Fund, aims to invest in the infrastructure and development of the tourism and entertainment sectors,
by working to develop the project area, which includes Al-Souda and parts of the Rijal Al-Ma’a governorate,
to become a luxury mountain tourist destination characterized by its authentic culture, unique heritage and charming nature,
and providing residential options And a varied entertainment.
And the implementation of a number of construction projects and tourist and entertainment attractions,
with a commitment to preserving the environment, paying attention to culture, highlighting the original local heritage,
and creating a destination that enjoys high appeal at the local and international levels.
Saudi Public Investment Fund
It is one of the largest and most influential sovereign wealth funds in the world,
and the fund plays a pioneering role in advancing the Saudi economic transformation and diversifying it,
and it also contributes to shaping the future features of the global economy,
as the fund works to build a diversified portfolio by entering attractive and long-term investment opportunities in pioneering sectors Different within the Kingdom and at the global level.