The relationship between easy and simple design and between Apple and Braun
In our lives we see the many similarities between many product designs for different companies, some see it as just similarities and quotations, others see it as theft and imitation, so what is the relationship between easy and simple design between Apple and Braun
The famous electronics designer Dieter Rams was one of the most important designers of Braun and he has many classic designs that left his mark in the life of the mid-century generation since the beginning of the fifties of the last century. she :
- Good design is innovative.
- Good design makes the product useful.
- Good design is beautiful.
- Good design helps us understand the product.
- Good design is not annoying.
- Good design is clear.
- Good design is durable.
- Good design takes care of every detail.
- Good design takes care of the environment.
- Good design is inexpensive and requires minimal production effort.
Similarities in product design often cause people to be alienated from buying the company’s counterfeit products, but the opposite happened with Apple. Although it quotes its product designs from the products of another company, its products were very popular, and this may be due to two reasons:
- The first reason is that Braun users pay attention to it and feel their past through the modern and developed products that Apple released.
- The second reason may be due to the classic designs that made the young generation fascinated by the classic and modern in the same product so they made them interested in buying it.
Comparisons began between the designs of the Braun company designed by Dieter Rams and the designs of modern Apple, which designed most of those designs. Jonathan Evi, the Apple designer, when Apple began issuing cameras between 2003 and 2006 and the designs of the cameras were inspired by the designs of Dieter Rams.
The relationship between easy and simple design
The incident was repeated for the second time when Apple released a classic iPod in 2007 and it was very similar to Braun’s radio design and was released in 1958.
Then it was repeated again when Apple presented headphones in 2009 knowing that Braun had issued headphones that have the same design and base that install the headphones as if you got the headphones in 1959 but you got them in 2009 with a logo other than the manufacturer.
Apple came back again in the same year without ever paying attention to its criticism of releasing a Mac Pro outfit that matches a device designed by Dieter Rams for Braun in 1963.
Then I began the designs of Dieter Rams for Braun incorporated inside the IOS system, where the design of the alarm clock and the way to set it in the phones with the IOS system exactly match the watch designed by Dieter for Braun.
The topic was repeated when Apple made the form of the calculator application in IOS systems starting from IOS1 to IOS6 was a replica of a calculator designed by Dieter Rams for Braun, and Apple used the same forms of number buttons and their colors as what was designed by Dieter more than 40 important before the release Famous IOS systems.
Many talked about Braun’s designs that were reused for their designs and were accused of stealing the designs of Dieter Rams and Braun Inc., but in a 2009 Braun interview with BBC, he was asked whether the designs were stolen by Apple, but he said that they do not steal but are completed in a more recent way. Keeps up with the times.