Jeddah Chamber Main Entrance
The Jeddah Chamber entrance project studies the renewal of an existing institutional lobby. The intervention focuses on arrival, orientation and the relationship between the entrance hall and the Chamber’s public identity.
The proposal brings ceiling, lighting and surface treatments into a coherent interior arrangement. It works within the existing building rather than assuming that renewal requires replacement of the entire structure.
- Location
- Jeddah, Saudi Arabia
- Client
- Jeddah Chamber of Commerce
- Type
- Commercial / Interior Architecture
- Status
- Design
- Year
- 2020
- Principal
- Ibrahim Nawaf Joharji
- Design System
- Parametric modeling, kinetic ceiling geometry

Suspended fabric elements reference the movement of the Red Sea. Their configuration introduces a layered ceiling above the lobby, with light passing between the elements. Any intended movement would require coordination of suspension, maintenance and operating conditions.






The proposal treats arrival as a sequence of spaces rather than an isolated decorative feature. Reception, waiting and onward movement are brought into a clear relationship so that visitors can understand the entrance before proceeding into the building.
Material surfaces and lighting establish continuity between the renewed entrance and the existing institution. The visualizations describe the intended spatial character of the intervention, without substituting projected benefits for measured operational results.



Related project: ZH Office.
