FITT Research and Exhibition Center

The FITT Research and Exhibition Center is a competition proposal in Italy that takes the company’s pipe products as a reference for its spatial organization. Hollow, connected forms inform the relationship between the project’s separate volumes.

The proposal reads the five-part company logo as an organizational diagram. Departments are treated as distinct components linked by shared circulation and spaces for exchange.

FITT Research and Exhibition Center: White massing study of the five principal volumes — White massing study of the five principal volumes.

Location          Italy
Client            FITT
Type              Corporate Headquarters, Competition Entry
Status            Award Winning Project
Year              2021
Principal         Ibrahim Nawaf Joharji
Scope             Organic Architecture, Research Campus, Parametric Planning

Five principal volumes are distributed across the site. Their orientation and connections explore the relationship between individual functions and a common campus, using the branching pipe network as a conceptual reference rather than a claim of calculated fluid behaviour.

The glazed volumes sit within a continuous landscape, with circulation links connecting the separate parts of the programme. Open ground and planted areas give the campus a setting beyond the boundaries of its individual buildings.

FITT Research and Exhibition Center: Landscape visualization of the research campus — Landscape visualization of the research campus.

FITT Research and Exhibition Center: Close view of a curved glazed volume — Close view of a curved glazed volume.

FITT Research and Exhibition Center: Site diagram illustrating directions of view — Site diagram illustrating directions of view.

The sectional studies examine how the volumes meet the terrain and how occupied spaces relate to the landscape. Plans and exploded drawings explain their internal organization, while the exterior views establish the scale of arrival and the connections between departments.

FITT Research and Exhibition Center: Reference image of people gathering beneath trees and lights — Reference image of people gathering beneath trees and lights.

Research, exhibition and everyday workplace activity are brought into proximity without being reduced to one undifferentiated hall. The proposal uses the company’s industrial vocabulary to structure a campus with distinct places for focused work and collective exchange.

FITT Research and Exhibition Center: Aerial visualization of the connected campus — Aerial visualization of the connected campus.

FITT Research and Exhibition Center: Entrance visualization with the FITT identity — Entrance visualization with the FITT identity.

FITT Research and Exhibition Center: White site model of buildings and landscape — White site model of buildings and landscape.

FITT Research and Exhibition Center: Plans and exploded sectional study — Plans and exploded sectional study.

FITT Research and Exhibition Center: Long section through the buildings and landscape — Long section through the buildings and landscape.

FITT Research and Exhibition Center: Programme diagram and section through the five volumes — Programme diagram and section through the five volumes.

FITT Research and Exhibition Center: Landscape master plan of the campus — Landscape master plan of the campus.

Related project: Athe-LAB 2023.