Relationship of ERG Theory with Motivation in Architectural Design and Project Development
Architectural design is a multidimensional field where aesthetics, functionality, and human motivation intertwine. The ERG Theory (Existence, Relatedness, Growth), proposed by Clayton Alderfer, highlights the fundamental human needs related to existence, relationships, and growth. This theory can be applied effectively in the fields of architectural design and project development, enabling architects and developers to create…






























