Contractor Marketing Drives the Weak Architect
When marketing leads material selection, buildings become records of a purchasing season. Ibrahim Joharji on trends, bespoke design and architectural identity.

When marketing leads material selection, buildings become records of a purchasing season. Ibrahim Joharji on trends, bespoke design and architectural identity.

By Ibrahim Joharji: developing TopoArtic 2026, from terrain data and digital cutting to surface colouring, and what three AI trials reveal about the work’s precision.

The first months after handover are a building’s live calibration period. A return ledger and warranty map can turn occupation into professional knowledge.

An analysis of late design changes in major projects, from engineering coordination and variation costs to programme impact and contractual responsibility.